Advertising can and will produce long- term results as well as immediate results. Different Modes of promotions in rural market. It is orange, and it has been ingrained in your memory, probably since you were a child. There are two categories of sales promotion: i. Suitable for Medium to large companies Small to large companies Sales Assumption that it will lead to sales Directly related to sales.
It's been said that the four P's of marketing are product, price, place, and promotion. Sporting goods companies use athletes, car companies show their cars driving on beautiful winding mountain roads, and others use jingles. Quick -- what color is the packaging? Low quality of retail selling: Many retailers use inadequately trained sales clerks or have switched to self-service. It can also involve disseminating information about a product, product line, brand, or company. Nearly 100 per cent coverage of retailers in the villages is achieved with this type of promotion.
The legal aspect consists of the application of several Acts like the Contract Act, the Sale of Goods Act, the Negotiable Instruments Acts, etc. Frequent brand switchers: These are the people who are least loyal to the brands they use and always look out for experimenting with new brands. Objective Building brand image and boosting sales. Smaller businesses, with fewer resources, might use direct selling until they have a larger budget for advertising. According to marketers, sales promotion includes those sales activities that supplement both personal selling and advertising, and coordinating.
It takes care of the place in the four P's, reaching your target as he's driving and listening to the radio or thumbing through a magazine or newspaper. This is another potential low cost distribution channel available to the marketers. Conceptual Framework Given the Literacy scenario in to consideration the promotion of Brands in rural markets requires the special measures. Do you understand why it is so valuable? Now the cable and other Channels have also penetrated in rural households. Successful companies know that sales promotions are among the most effective methods of increasing sales and building customer satisfaction. The performance levels of an average and a top sales representative are quite different. The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time.
The experimental design was suitable as the rural consumers fell interest about it and descriptive design depends on the explanation past about the campaign of these Brands. This is why segmentation is so important. For example: A store may give 20% discount on its products which may increase sales while the same shop may find it difficult to advertise this in various medias. Various incentives like high rate of trade discount and cash discount are offered for the purpose. Preparation of tour programmes is another feature. In the language of economics, we can say that Salesman A has an absolute advantage in area 1.
However, such products can not only benefit a charity, but also the business selling them as well. Segmentation By dividing consumers into segments, the marketer is better able to meet consumer needs, and increase positive response. Price Expensive in most cases Not very expensive in most cases. It results in an emotional response, and therefore is a successful ad. Sales Promotion and Advertisement: Sales promotion and advertisement are two different forms of promotion. Personal calls on the customers may be a waste. Customer Loyalty Programs Punch cards are a common example of customer relationship incentives.
What is a teaser advertisement? But small businesses can do these promotions as well. In markets where the consumer is hard to reach because of media limitations, the percentage of the promotional budget allocated to sales promotions may have to be increased. Above all sales training must focus on the act of persuasion, because it goes a long way in convincing even the adamant customers and to get orders. You can offer vouchers and coupons via email to your email list or as a thank you when people subscribe to your blog or Social Media Contests and Giveaways Purchasing a product provides a consumer entry to these giveaways. The existence of haats can be traced back to ancient times — the times of Chandragupta Maurya. Relationship of Sales with advertising and promotions Typically promotions are directly linked with sales while advertising is an assumption that it may lead to sales.
The experience of agricultural input industry can act as a guideline for the marketing efforts of consumer durable and non-durable companies. A successful ad makes the viewer want to learn more about the product, and gives the viewer means to purchase the product. The best ad techniques will ensure a valuable campaign, which will return value to the company. The latter is also a communication mix. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution.