Since 1994, we have improved our fuel efficiency by 35 percent, and we are one of the leading airlines in the use of renewable, sustainable aviation fuel. We have also achieved our target of sending less than one per cent of this waste to landfill. Our ultimate goal is to connect people and unite the world, when and where it truly matters. This is an indication that the company is committed through practice to these principles. This issue isn't being discussed by industry or governments at the moment. .
We offer hundreds of work experience placements and apprenticeships every year. Carbon Fund example 1: Ol Pejeta Conservancy, Laikipia County, Kenya Ol Pejeta Conservancy in Kenya is a wildlife conservation and community reinvestment programme. Being there when we are needed most is also core to our mission. To tackle climate change we are investing in sustainable fuel solutions, flying efficiently to reduce fuel consumption, supporting global regulation, modernising our fleet and reducing waste and increasing recycling. Additional support We are proud to offer additional support to more than half a million customers with declared disabilities each year and are committed to making journeys easier and championing accessibility for those with physical mobility, hearing and sight impairments and hidden disabilities. Impacts Corporate Social Responsibility Activities on Company Financial Performance. However, green groups criticized the proposed standard for not going far enough and allowing less efficient models to continue to be sold for much of the next decade.
A further donation of £5,000 from the British Airways Carbon Fund in the next funding round will see the installation of solar panels on the building, further reducing energy costs and helping the social enterprise initiative become even more financially viable, benefitting the community as a whole. We are committed to operate in an environmentally responsible manner, helping the aviation industry to achieve sustainable growth and contributing to the vision to be the leading airline group on sustainability. Money saved by the project enables further conservation work including funding for protecting endangered species such as the Northern White Rhinoceros. The two companies are establishing a bio-jet facility, the first one in Europe and one that will propel the planes in the near future British Airways, 2013. Our strategy hinges on doing business in a way that generates added value for society at large. In the aftermath of devastating Hurricanes Harvey, Irma and Maria, we operated more than 58 flights supporting relief efforts.
At our main base at Heathrow we have a dedicated check-in area and prioritise customers with special needs during times of disruption. The company has defied all odds despite the recent economic difficulties and protected its resource level in order to maintain its commitment to this important activity. Sustainable fuels We have partnered with Velocys, a renewable fuels company, to design a series of waste plants that convert household waste into renewable jet fuel to power our fleet. In addition, we urge our suppliers to provide us with sustainable goods and services. Small change makes a big difference. We work across the airline to promote stories of great female role models, as we did in 2018, with International Women's Day at British Airways.
Improving customer satisfaction Flying is an exciting experience and we work hard to ensure our customers enjoy it. This is more so in the airline transportation industry that is responsible for 2 percent pollution worldwide Krukowska, 2013. In 2018 British Airways teamed up with Monkey World in Dorset to rescue a baby slow loris primate named Nora, who was being sold illegally in a pet shop in Lebanon. The report also discusses the issues of corporate social responsibility. Our programme has been awarded Gold accreditation by Fair Train, an organisation backed by Ofsted and the Department of Education, in recognition of the quality of the placements offered. The endangered primate had been prised away from her mother to be sold. This was an indication that British Airways had done better in its revenue synergy targets for the second year.
Furthermore, this scheme has been in operation for little over five years, and this is consistent with British Airways history of recruiting and developing graduates; most of the senior positions in the company are held by these alumni British Airways, 2013. Our goal is creating a culture in which acceptance and appreciation of everyone is the norm and each employee is comfortable bringing their full self to work. Hello, thanks for dropping by. The employee-customer-profit chain at Sears. This is shown by its partnership with Solen on bio-fuel development.
We operate our aircraft with sensitivity to noise and air quality and engage with the community on these issues. Academy of Management Journal, 40 3 , pp. That ethos extends through the ways we work with one another to how we serve our customers, every single day. According to Bevan et al. These Mototok devices replace diesel tugs and help reduce emissions generated by aircraft ground operations. Promoting a diverse and inclusive workforce is also vital.
Flying with confidence course We run our acclaimed Flying with Confidence course across the year to help nervous flyers overcome their fears. She was the first endangered animal to be confiscated under the new Animal Protection and Welfare Laws in Lebanon and her case will be moved to the courts for prosecution. It is evident that the British Airways is a leader in the implementation of a responsible approach in regard to the effects of aviation on the environment. Reports are intended to be used as guides and sources of secondary data for reference purposes. Through this project, hundreds of thousands of tonnes of household waste per year, destined for landfill or incineration, will be converted into clean-burning sustainable fuels. Interdisciplinary Journal Of Contemporary Research In Business, 3 9.
Fuel-saving initiatives Our dedicated fuel efficiency team continually reviews all aspects of our operation and ensure that fuel saving ideas become reality. Climate change is the most urgent environmental challenge facing the aviation industry and British Airways is determined to find solutions to address carbon emissions. The solar pump house also acts as a WiFi hub, enabling broadband access up to 15 km from the pump. A global deal for aviation carbon emissions is the only way the industry can continue to meet demand sustainably. Company reports are produced to assist with academic works of business students in particular. This included volunteering one of the largest aircraft in our fleet to transport more than 35,000 pounds of emergency relief supplies to Puerto Rico and evacuate more than 1,600 Puerto Ricans to cities around the country.
This calls for efficient management approach and continuous examination of the operational process; this is a sure way of conserving energy as well as turning waste into revenue. We are continuing to use innovation to build on our successes, developing new in-flight software to ensure that in the future we fly in the most sustainable and efficient way possible. British Airways has a long and proud history of working with primates. Under this scheme, airlines will buy carbon offsets, ensuring collective achievement of carbon neutral growth from 2020. Along with this, you can use the platform to share any ideas you may have on sustainability related to flying. We have been proud to be the only U. In this regard, British Airways seem to value its employees; the company claims that Genuine and effective consultations with other staff members is essential in empowering them provide efficient service that makes it an ideal to work British Airways, 2013.