Positioning Strategy Losing weight is tough. Words: 347 - Pages: 2. Gumangan, Nars bamboo architecture 15. The Organization Change Theory helped me to get to know what Change is going in the organization. Distribution strategy Since Metabical pills are prescribed drug it will be distributed in all conventional distribution channels like drug stores, specialty stores like pharmacy, healthcare providers and online shops. Carl had only been with the company for six months, but expressed he was ready to begin recruiting people. After graduating high school Jackson started attending college the following fall to earn a degree in chemistry.
. However, it had a lot of side effects, which could cause dangerous medical situations. A new package can make a difference in a new marketing strategy. Alli: Alli is also a weight reducing drug, which is used by the consumers on a daily basis in order to reduce the fat. Pricing was the main concern with this product and several scenarios were run to try and project and forecast where the pricing would give the best returns on investment. These are prescribed for use only by obese and severely obese individuals. Therefore to select the best alternative, there are many factors that is needed to be kept in mind.
The majority of Metabical trials participants reached their weight-loss goals by week 12. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. By conducting market research Puma will be in a situation to identify different markets and establish market in those areas. It outlines four steps that can be taken: Step 1 - If you haven't done so, implement, disseminate and unconditionally enforce policies on dating and family relationships in the workplace to promote uniform treatment of all employees. Problem Statement: How can Gaylord Bates Company lease a machine without reporting the lease as an asset and liability? In addition to this, the survey results also showed that men are more overweighted than women as the results of survey depict that 67% of men are overweight whereas, only 62% of the women are overweight. Lyons Document Storage Corporation Case Analysis 1.
In the course of his freshman year Jackson suffered a major head injury in a car accident. The current weight-loss options did not capitalize on such market so Metabical had a good opportunity to excel in. There are many potential side effects of Xenical, which include liver damage, kidney stones and severe stomach pain. Ready to make a change. These sales teams have been suggested to provide product feature of Metabical to healthcare providers. The third approach of forecasting demand was to directly market to the ideal target consumer.
Before maturity, a bond may be selling at the face value or at a price greater or lesser than the face value. Metabolic, on the other hand, would be the first prescription drug specifically approved for hard-bodied individuals. Thus, a celebrity like Oprah Winfrey can be very influential in attracting more customers especially when she endorse Metabical in her talk show program. Answer: In her first approach forecasted demand by looking at the number of overweight individuals in the United States and narrowing down that population to those who were actively trying to lose weight. The Life in Orphanage - A Study of Foley Artist In Sound Design 34. The drugs pricing is however not finalized yet. After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.
Barbara Print should then forecast the demand for Metabolic in order to help the company set the sales targets. The or the prescriptive drugs that have been introduced in the category and the options available have some side effects that presents a negative aspect for those products. After having a clear idea of what is defined in the case, we deliver it to the reader. Nevertheless, Alli's problem was that he had many negative side effects with more than 30 reports of liver damage. After defining the problems and constraints, analysis of the case study is begin. Types of case studies Stake 1995 suggests that researchers have different purposes for studying cases. Competitive pricing can be reversed.
It is hard to predict the behavior of such a broad segment of customers. Overweight can give negative impact to the people¶s life such as coronary heart disease, endometrial, breast and colon cancer, gynecological problem, stroke, liver disease, sleep apnea and respiratory problems, hyper tension and many other diseases. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in-depth interviews, and participant observation. There are only several other weight-loss options in the market competing with Metabical. Demand forecast helps in planning the financial requirements, inventory requirements and man power requirements. Meridia: Meridia is a sibutramine hydrochloride monohydrate drug that increases the level ofserotonin and catecholamine in the body, which decreases the overall diet of the person. Discuss Key Issues and Potential Metabical Case Study Solutions Take note that in writing a Metabical cs analysis involves medical information and all your data should be guaranteed accurate.
A survey identified that 70% of the respondents were not satisfied with their current weight as well as 35% were actively trying to lose weight and 15% of the customers were satisfied with their prescribed drug as they were able to achieve their desired goals efficiently and effectively. The sales force team also need to include this support program in their presentation in order to convey its benefits to the healthcare providers. So I think the best strategy is the 4 week to 6 week package that could allow patients to refill once or twice. Customers loud have to buy the pills package three times because Metabolic is a three- month treatment plan and each package would have pills enough for one month. While the percentage of overweights increases with age, it prevails an equal phenomenon across all income-, and to a lesser extend, education-levels. Barbara Printup, the Senior Marketing Director for Cambridge Sciences Pharmaceuticals, is responsible for creating the positioning strategy and marketing communications plan in preparation for the introduction of Metabical.
With his head down on the table he's now thinking what went wrong. Through market research Puma can identify retailers who is having highest market share in different markets and develop relationships with right partners. Let Metabical and your health care provider start you on the road to a healthy weight and better life. To launch as a platform service; Airbnb, Etsy and Uber companies need to find users on both the supply and demand sides. Therefore, it is advisable to pack Metabical with one pack for four week supply which can make it affordable for everyone. Download file to see next pages Read More.
Weíve got a lot of real world experience. Instrumental case studies Instrumental case studies provide insights into an issue or refine a theoretical explanation. What was the appropriate message to convey to one of them? In addition to health risks, overweight individuals endure a significant social stigma as well as outright discrimination. Words: 4420 - Pages: 18. Use the case study information, as well as motivation theories of your choice and research evidence from the literature to justify your recommendations. Prior to segmentation of the market, Printup must develop the right communication strategy to reach out to the entire market.