At Panera Bread Chattanooga - Market Street, that's good eating and that's why we're serving clean food without artificial preservatives, sweeteners, flavors or colors from artificial sources. Panera Bread is a quickly expanding bakery-café with 1,493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Overall assessment of the industry environment will be specific to threat of new entrants and the rivalry among competing firms. The main message encoded to the consumer will emphasize how this product has a healthy advantage in comparison to other frozen yogurts, and it will emphasize the variety that our product has. Regardless the flavor, our crisp and tangy yogurt is designed to awaken the senses and blend perfectly with each of our freshly cut fruit toppings. We offer more than just food; we seek to offer a valuable way to spend time, which is especially precious to each individual customer.
Chief executive officer, Competition, Executive officer 1660 Words 5 Pages Panera Bread Panera Bread began back in 1981. Currently, we have not encountered any special issues involved with this product. The population will consist of individuals roughly between 19-35 years of age, both male and female individuals that come from the upper middle class, are health-oriented, and currently frequent Panera Bread, but rarely eat dessert because of the poor healthy choices currently offered, and is currently measured at approximately 7, 927, 516 individuals. However, they have also been known to have several healthy options for lunch or dinner, including a wide selection of salads, sandwiches, and soups. Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? Let us start the Panera Bread Marketing Mix: Product: Panera Bread is a chain of fast casual restaurants which do not offer full table service but offer better quality foods at an affordable price. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Throughout the 1980s and 1990s, the chain grew along the east cost of the United States and internationally.
Our timing will incorporate a flighting strategy; we want to initially attack our consumers with our message aggressively and consistently to build a base of consumers that know and understand our message and our new product. This outline is the basis for how I plan on starting my business. We decided to pick Self Magazine instead; it has much broader content and can reach a wider audience. Market segmentation: The division of a. In addition, consumers are looking for different flavors and type of frozen desserts that will give them a surprise factor.
Starbucks has the uniqueness of an intimate, yet casual environment, as well as a vast array of specialty coffee products. It was originally founded in 1981 by Louis Kane and Ron Schaich, as Au Bon Pain Company with several chains. Part of exciting market segment: The new fast-casual market segment. We will use mass media exposure. In our primary research we wish to gain extensive insight into how college students function in their daily lives and what types of GrubHub marketing techniques would be most successful in reaching them. Description of the Panera Bread company 6 4.
There is it dispensed into the frozen yogurt machines at each site. Evaluation and Control Ourimplementation approach will have our company focusing on various results from the test marketing stage. For evaluation of our new Signature Frozen Yogurt, the first product review will be conducted on August 10, 2010, three months after the launch date of May 10, 2010. Its menu also features soups, salads, and gourmet coffees. This will serve the purpose of informing the customer of our product.
We will use sales promotion tools to create awareness and a buzz about our Signature FrozenYogurt. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. Telephone, mail, infomercials, and catalogs as well as other non-internet based marketing did not seem like it would be appropriate or effective. Sooner they have studied the market and opened café chains in different states. Oath will also provide you with personalised ads on partner products. With this option, members of our marketing and development teams will have an extended period of time to let the failed product concept settle, so team members can recoup and come back to the drawing tables with a refreshed mind. We then combine these results and information with past sales of comparable products, as well as the projected expectations of the new product.
Prior to taking the Panera concept nationwide, the owners performed cross-country market research and concluded that consumers could get excited. We are a life story told over dinner. The vision was to create a specialty cafe anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections. The introduction of the Frozen Yogurt will The Signature Frozen Yogurt will strengthen our current competitive advantage over the cafe industry and add value to ourcurrent menu. References 11 Abstract This paper looks at the use of market segmentation as a tool for improving customer. Asset, Balance sheet, Bread 2325 Words 7 Pages Panera Bread Company 0. This value-based pricing strategy has worked in our favor as customers feel they are getting a higher quality meal at a slightly higher cost.
This niche protects our company from competitors; actions regarding menu changes, as well as new product developments, although the recent economic recession in the United States has severely impacted the restaurant industry, mainly because consumers immediately decrease their restaurant outings. Company focuses on adding elements in their service that would appeal different senses of the customers. Coffee, Fast casual restaurant, Fast casual restaurants 1268 Words 4 Pages Panera Bread Case Analysis Michael Gibbons Strategic Management W 7:10 - 10:10 1. They also offer dietary choice such as Organic, Gluten free, Vegetarian, Dairy Free, Low Sodium and Low-Fat food. While both… 859 Words 4 Pages Panera Bread has become one of the largest food-service companies in the United States.
Foodservice Sales of Frozen Desserts in millions Along with the nformation gathered from secondary research, we also used primary research techniques including a survey see appendix , of which the results were as follows: Do you like frozen yogurt? Our goal in introducing the Signature Frozen Yogurt into the described market is to increase our current market share for healthy option dessert and create top of mind awareness of our brand. In the first year of implementation, from April 2010 to December 2010, we expect to have sell approximately 14,408 units and double sales volume by year end 2011. This is very impressive for this type of fast-casual food industry. The company has consistently proven that they can make money. Most of its stores are in United States. We have chosen these regions because they are welcoming in a newly revamped, ultra-healthy frozen yogurt market, currently consisting of smaller independent firms. For example on Facebook they have only 2.